Our Mission

Working with our Fleet Partners and our Commercial Partners, Think Pink is working hard to make taxi / private hire vehicle driving an accessible and attractive career choice for women drivers.

• That’s good for our Think Pink drivers – creating new opportunities for flexible and fulfilling careers for women drivers.
• It’s good for our Fleet Partners – addressing the shortage of women drivers across the industry and creating new markets.
• It’s good for sponsors – offering CSR and PR opportunities for industry related businesses.
• And it’s good for women passengers – many of whom say they’d love the option to choose a vehicle driven by a woman driver.

Working together. Driving for change.